Some people plagiarize content and some people use
words from other authors. The question is; does duplicate or copied content hurt
the search engine rankings? Yes, it does.
This article discusses the true meaning of duplicate
content followed by some discussion about the way copied content hurts searchengine rankings. Continue reading to learn more.
What Actually Is Duplicate Content?
Duplicate content is the type of content on your
website that has always been published on another website. If you use a small
amount of content from a source, it may not hurt your search engine rankings.
Modern-day search engines are intelligent, and they can
determine the date of publishing of content on your website. Using this the
date of publishing matrix, they can identify copied content.
Copied Content Hurts Search Engine Rankings
Duplicate or copied content is not harmful in general
but it can hurt your search engine ranking. There is a limit up to which search
engines can tolerate the copied content on your website.
If your website pages or blog posts are 100% original,
you are good to go and you can rank higher than the website pages and blog
posts that are fully or partly copied from other website pages or blog posts.
You should check your website for copied content and
rewrite the portions that have been taken from other website pages on the
internet. Images can also be considered as copied; so beware of that.
How Much Duplicate Content Is Allowed?
Matt Cutts, who was used to head Google’s spam team,
has said many years ago that 25% to 30% of the web is duplicate content. Google
or other search engines do not penalize for copying content.
We can divide the duplicate content into different
types and not all types of copied content are bad for your website’s search
engine rankings.
If you have to use content from other sources, make
sure the copied content for a given website page or blog post is less than 20%
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