How Facebook Ads target customers?

Different ad network websites use different methods to target specific people. The social networking websites have one big advantage; they have regular users who generate data on a regular basis. These users have particular interests that make them eligible for some ad campaigns. Facebook uses a particular method to display ads to its users. This article discusses how Facebook Ads target customers. Continue reading to know more about this important topic.

Why Use Facebook Ads?

Facebook is one of the top 5 five websites that billions of people use every month. It has more than 3 billion registered users and about 2 billion of these users use Facebook on a regular basis. These regular Facebook users represent an opportunity for businesses and individuals. Mean to say, businesses can promote products and services to their prospective customer on Facebook. One of the leading methods to drive website traffic and sales is to display Facebook Ads.

What is Facebook Audience?

The concept of the target market has existed in marketing for long and the same principle is applicable in Facebook advertising. People from all age groups, genders, and interests use Facebook to share and connect with loved ones. In other words, all types of people use Facebook. That is why businesses can use Facebook Ads to target their future customers. By targeting users on Facebook, an organization can increase sales. There is a state-of-the-art targeting method on Facebook.

How to Target on Facebook?

There are many ways to target people on Facebook. Businesses can use a number of parameters to reach out to the right people. This way, they can save much advertising spend.

Location: The location of Facebook users is valuable when someone wants to show an ad within a particular location.

Demographics: Ethnicity, age, gender, and similar details about a person can be used to show relevant ads.

Interests: By knowing the interests of a person, Facebook can show ads to deliver better ad serving experience.

Engagement: Users engage with some specific updates on their timeline and this parameter can be used to display relevant ads to them.